In Switzerland, we have a lot of great supporters in the ROCK & METAL scene (and also all subgenres), who are committed to the preservation and promotion of these genres. However, today's demands on music creators and contributors to the cultural industry are increasing enormously, whether in the amateur or professional sector. Especially in ROCK & METAL genres, important financial resources, structures, the right contacts and experience are often missing to be able to build up a band, a concert series, or a festival in the long term.

Moreover, "harder" bands are more rarely represented in the lineup at (big) Swiss festivals. There are fewer big "headliners" and the "old guard" of rock legends is dissolving in the coming years. In short, there is a lack of young talent and targeted funding to build the next generation of headliners. After all, attending "harder" live concerts should still be possible in the next 20+ years! This is what we stand up for!

The whole thing should be done with a long-term coordinated strategy to show the core competencies of our protagonists (including bands, professionals, service providers and long-time scene supporters) and to support each other - especially to survive or catch up in the highly competitive international market.

TOGETHER, each individual can achieve more and benefit from the know-how of the collective!

Join us in our vision and let the spirit of rock'n'roll flourish again.